Glossed Over: Where we take a closer look at what beauty advertisements are really selling.
Oh, I just can’t make up my mind about Dove.
On the one hand, I completely get Bitch Blog’s “but they sell beauty products!” response over here. It is awfully pot-calling-the-kettle-black (or in this case, freckled and full-figured?) for a beauty company to decry our society’s unrealistic standards of beauty, especially when they’re dumb enough to do it via heavy retouching.
But at the same time, I guess I’m happy that any girl channel surfing tonight between the starving artists of Gossip Girl and Desperate Housewives might glimpse a few normal-looking ladies in the mix. It seems a little like Wal-Mart branding itself as green. Sure, it makes Michael Pollan grouchy, but when ginormous corporations do something a little bit good, it’s better than when ginormous corporations do everything bad.
What do you think? Is Dove part of the problem or the solution?