[Fun with Press Releases] Plastic Surgery Predictions for 2011

Fun with Press Releases: Because sometimes the beauty industry just goes there.

plastic surgery
January is a month of uncertainty. And it’s not just diets. We’re all filled with hope and excitement and burning questions about what the coming year will bring in terms of plastic surgery trends. Fortunately, this press release landed in my inbox just before the holidays to provide some answers.
It’s pretty in-depth, so I’ve bolded the best parts. I don’t want you to miss any gems.
10 Cosmetic Plastic Surgery Predictions for 2011
New York, NY (December 20, 2010)—The American Society for Aesthetic Plastic Surgery (ASAPS), the leading national organization of board-certified plastic surgeons who specialize in cosmetic surgery, offers its predictions for cosmetic surgery in 2011.  Predictions are based on interviews with leading plastic surgeons around the country, who are actively involved in cutting edge surgical and non surgical aesthetic/cosmetic technology.
  • As the economy continues to improve, demand for facelifts and other facial rejuvenation surgery will increase. Non-surgical facial rejuvenation procedures will also see some growth, but people who have been putting off surgery for the past few years because of the economy will be ready for the gold standard in facial rejuvenation in 2011.
  • The growth and popularity of cosmetic injectables (Botox, Dysport, Sculptra, Radiesse, Evolence, Juvederm, Restylane, Perlane etc.) will continue to increase as products continue to evolve and new players enter the market.
  • As our population increasingly realizes the dangers and health consequences of obesity, the number of patients seeking plastic surgery procedures for body contouring after dramatic weight loss (abdominoplasty, lower body lift, upper arm lift, etc.) will rise in 2011.
  • As the baby boomer generation continues to age, so do their breast implants. This year many baby boomer women who have aging implants and/or breast ptosis will replace their implants and have breast lifts.
  • Consumers looking for a bargain on cosmetic procedures will unfortunately lead to an increase in horror stories about “discount injectables” bought offshore and cosmetic medicine and cosmetic surgical procedures performed by untrained or poorly trained practitioners.
  • While liposuction (lipoplasty) will continue to be the gold-standard in fat reduction, there will be continued interest in experimental techniques for non-invasive fat removal (freezing, zapping, lasering, etc.) as a future alternative or adjunct to liposuction (lipoplasty) surgery.
  • Aesthetic Medicine has seen a dramatic increase in the diversity of the patients treated over the past decade and this trend is expected to continue to grow stronger than ever, with applications that cater to all people.  The appeal of both aesthetic surgery and cosmetic medicine will continue to spread across the spectrum of our population, as plastic surgeons further tailor treatments to meet the sometimes unique needs of that expanding population.
  • As the popularity of non surgical and minimally invasive procedures continues to grow, surgeons and manufacturers will develop new techniques and products that advance the science, produce even better results and lessen recovery time.
  • Celebrities like Kim Kardashian, Beyonce, and Jennifer Lopez have made a shapely rear-end a must have accessory. In the coming year patients will be seeking posterior body lifts, buttock lifts, surgical and nonsurgical buttock augmentations to shape and augment their buttocks.
  • Following the trend in increased consumer sophistication patients will increasingly want to know if the latest procedure and device being touted on the internet and TV talk show really works and if it is safe. By incorporating evidence-based medicine into the core specialties of plastic surgery, the Aesthetic Society will make it easier for both doctors and patients to determine fact from fiction.
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

Deeply profound thoughts (“As the baby boomer generation continues to age, so do their breast implants”) and penetrating diagnoses (your butt isn’t for sitting on — it’s for accessorizing!) aside, half of these predictions boil down to the fact that we’ll probably get more plastic surgery if the plastic surgery industry can keep coming up with new sh*t to sell us.

And they are on their game. Freezing, zapping, lasering? The future is bright. And eerily fat-free.

PS. I know I mock plastic surgery a lot round these parts, but to be clear: My policy is really each to her own (as long as you aren’t putting your health/life or anyone else’s in major danger) when it comes to any and all beauty work. That being said, BOY is plastic not fantastic when you’re watching the Golden Globes in HD. Some of these fancy Hollywood cosmetic surgeons are so not ready for (the new, overly detailed) prime time.

[Photo: “Playmobil woman looks in the mirror and sees the effects of plastic surgery” by ScaarAT, used per Creative Commons License 2.0.]



Filed under Beauty Labor, Fun with Press Releases, Glossed Over.

4 responses to “[Fun with Press Releases] Plastic Surgery Predictions for 2011

  1. I’m trying to find some sort of positive thing here about one’s gluteus maximum being an “accessory”–like, could it be a positive thing that instead of seeing one’s inadequate ass as a personal or moral failing, someone might see her lack of tush in the same light she might see her lack of the Hope Diamond? But that’s in some sort of weirdo robot land, not how it actually is. It’s quite literally a commodification of our very selves, our very essence.

  2. Wow very interesting post. It’s crazy how mad our society has gotten over getting cosmetic surgery.

  3. I am personally looking forward to having grey or white hair and plenty of laugh lines when I am older.

  4. This just makes me cringe. Oh, I hope people make good choices before they go under the knife (side note: I just watched a documentary about labiaplasty called The Perfect Vagina, and am now possibly scarred for life, and terrified of plastic surgery).

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