I’m feeling sorry for celebrity weight loss spokespeople today over on Never Say Diet. And marveling at the ability of commercial diet plans to take full credit when their dieters succeed… and yet cede full responsibility when they fail. Those are some nimble dance steps.
Tag Archives: Jenny Craig
Consumer Reports just rated a bunch of commercial diet plans like Jenny Craig and Weight Watchers. They based their grades on how much weight participants lose and whether the diet is nutritionally balanced. But I want to know why they don’t factor body image into that equation.
“I’m like, it’s not rainbows and lollipops,” says the man’s man in a new Weight Watchers ad campaign that debuted Sunday. “This is a plan for MEN.”
Are you clear on the distinction? Men like beer. (So Weight Watchers has created a Beer Cheat Sheet for them.) Women like… rainbows and lollipops. (Also ponies. And dotting the letter “i” with a heart. Because we’re all six.)
Here’s why the diet industry’s decision to target male consumers is bad news for everyone.