Tag Archives: Jenny Craig

[Never Say Diet] When Losing Weight is Your Job

iVillage Never Say Diet Virginia Sole-Smith Celebrity Weight Loss Spokespeople

I’m feeling sorry for celebrity weight loss spokespeople today over on Never Say Diet. And marveling at the ability of commercial diet plans to take full credit when their dieters succeed… and yet cede full responsibility when they fail. Those are some nimble dance steps.

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[Never Say Diet] The Diet Report

iVillage Never Say Diet Consumer Reports Diet Report Virginia Sole-Smith

Consumer Reports just rated a bunch of commercial diet plans like Jenny Craig and Weight Watchers. They based their grades on how much weight participants lose and whether the diet is nutritionally balanced. But I want to know why they don’t factor body image into that equation.

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[Never Say Diet] Body Image Issues: Strong Enough For a Man

Body Image Issues: Strong Enough for a Man Never Say Diet Virginia Sole-Smith

“I’m like, it’s not rainbows and lollipops,” says the man’s man in a new Weight Watchers ad campaign that debuted Sunday. “This is a plan for MEN.”

Are you clear on the distinction? Men like beer. (So Weight Watchers has created a Beer Cheat Sheet for them.) Women like… rainbows and lollipops. (Also ponies. And dotting the letter “i” with a heart. Because we’re all six.)

Here’s why the diet industry’s decision to target male consumers is bad news for everyone.

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